PinStripe Consulting Changes Name to Surge Assembly

WASHINGTON, DC – April 1, 2014 – Citing an expansion of company focus, PinStripe Consulting announced today it has changed its name to Surge Assembly. The new name reflects a broadening of the services offered by the business strategy and technology solutions consulting firm.

Founded in 2004, PinStripe Consulting’s primary focus has been in the areas of Web Design, PR & Strategic Planning. Surge Assembly’s emphasis is now on consulting with organizations around a broad range of technology solutions to enhance development productivity, as well as produce strategic solutions that lead to organizational growth.

“Our name change and services are dictated by the marketplace,” said Rakia Finley, Surge Assembly president and chief strategy and technology consultant. “We’re finding that our engagements go beyond designing and administering web design and branding goals. We’re now consulting with non-profit organizations, businesses and institutions as technical and development resources, and providing them with systems designed specifically for their needs. We are also broadening our services to become involved in database development and complete branding and PR support.”

The Company commenced a corporate re-branding initiative reflecting its business pursuits in the strategy and technology development space. Surge Assembly was chosen as the new name to reflect the company’s dedication to “ASSEMBLING needed resources for every client to generate a SURGE in their organization” that translates cutting edge innovation and development strategies into solutions to advance business development.

“Our new corporate identity signifies the company’s transformation into a technology strategy firm focused on development and commercialization,” noted Finley. “We plan to reveal a more complete view of the Surge Assembly brand and an updated website in connection with the legal change in our corporate name. As Surge Assembly, we will continue on the enhancement of productive technology solutions for our clients.”

Congruent with the name change, the company adopted a new corporate identity, including a new logo and visual identity, and a new website that can be found at The changes are effective immediately, and all future business activity will be undertaken with the new name.

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About Surge Assembly:
Surge Assembly (formally PinStripe Consulting) is a national boutique management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across the private and public sector, and extensive research on the world’s most successful technology resources, Surge Assembly collaborates with clients to help them become high-performance businesses and organizations. For more information, please visit

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