Innovation and Product Development

Surge’s Innovation and Product Development services cover the end-to-end spectrum of the product and service life cycle, from discovery and execution to the commercialization and termination.

Our suite of offerings is organized around the end-to-end Surge Development process model, supported by proven performance diagnostics and a compelling business case. Our solutions span innovation (doing things appropriately and increasing the value of the innovation portfolio), through the entire product development process (fast, efficient and repeatable operations and execution), and on to downstream support (necessary to maximize profit throughout the lifecycle).

Surge believes that superior product development and support capabilities will become a key differentiator of performance. We have helped companies to improve their end-to-end innovation and product development performance and boost profitable growth from their investments. This experience combined with the diversity of our team’s background, ranging from marketing to R&D, design and development, brings an unparalleled ability to identify key levers for growth and productivity and to work alongside our clients to execute the changes required to realize success.

We understand the business dimension of Innovation and Product Development:

With the digitization of business and open innovation, invention is becoming a commodity and the real challenge now is the execution of innovation and product development with the same rigor and discipline applied in other critical business processes. This view might be counter intuitive, but research confirms that clients see the “how” of innovation and product development as their biggest challenge.

We understand the impact of technology on Product Development: Technology disrupts industries and is also an increasingly important enabler of innovation and product development. Surge has unparalleled breadth and depth of technology expertise to support development performance. 

Surge Assembly staff are innovators: Our ability to turn vision into reality has delivered profit growth for years. While most people think that Innovation is the domain of creative boutiques, Innovation and Product Development success is really founded in a company’s ability to deliver on ideas repeatedly and Surge lives this reality.

Our Innovation and Product Development group focuses on providing management consulting services that fit within the context of broad business transformations initiatives, systems integration projects and engineering outsourcing programs.

  • Innovation and Product Development Diagnostics. Provides clients with an objective view of their performance and critical capabilities and defines a clear course of action to enable profitable growth from investment.
  • Innovation Performance Improvement or Transformation. Drives structural improvements and builds the capabilities and operating model required to achieve competitive advantage in the end-to-end process, thus ensuring the sustained flow of relevant and differentiated products and services innovations into the marketplace.
  • Product Life Cycle Management. The data and process backbone to help clients achieve truly integrated, cross-functional and end-to-end product life cycle management, holistically boosting market success, speed to market and fulfillment efficiencies.